Yellow Butterfly Cakes & Sugarcraft Privacy Policy
Our Privacy Policy outlines how we collect, use, and share your personal information when you visit our website or make a purchase.
We automatically collect certain information about your device when you visit our website, such as your IP address, web browser, time zone, and some cookies installed on your device. Furthermore, we collect information about the web pages or products you view, the websites or search terms that led you to our website, and how you interact with our website. This information is referred to as "Device Information."
We collect Device Information using the following technologies:
Cookies are small data files that are stored on your device or computer, which often include a unique anonymous identifier. If you want to learn more about cookies and how to disable them, please visit http://www.allaboutcookies.org.
Log files track the actions that take place on the website and gather data such as your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.
Web beacons, tags, and pixels are electronic files that are used to gather information about how you browse the website.
When we mention "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We collect Order Information from our customers to fulfill their orders. This includes processing payment information, arranging for shipping, and providing invoices and order confirmations. Additionally, we may use this information to communicate with our customers and to screen orders for potential risks or frauds. If you have shared your preferences with us, we may provide you with information or advertising about our products or services that align with your interests.
We also collect Device Information to help us screen for potential risks and fraud, specifically through your IP address. Furthermore, we use this information to enhance and optimize our site, including generating analytics to understand how customers browse and interact with our site. We also evaluate the success of our marketing and advertising campaigns based on this information.
SHARING YOUR PERSONAL INFORMATION
We may share your personal information with third parties to help us use it as described above. We also use Google Analytics to understand how our customers use the site. You can read more about how Google uses your personal information here:
https://www.google.com/intl/en/policies/privacy/. If you want to opt out of Google Analytics, you can do so here: https://tools.google.com/dlpage/gaoptout.
We may also share your personal information to comply with applicable laws and regulations, respond to a subpoena or search warrant, or protect our rights.
As mentioned earlier, we use your personal information to provide you with targeted advertisements or marketing communications that may interest you. If you want to learn more about targeted advertising, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
To opt out of targeted advertising, you can visit the following common links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You may also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Please note that we do not change our data collection and use practices when we receive a Do Not Track signal from your browser.
If you are a European resident, you have the right to access, correct, or delete your personal information. Please contact us if you want to exercise this right.
If you are a European resident, we process your information to fulfill contracts we might have with you (for example, if you make an order through the site) or pursue our legitimate business interests. Your information may also be transferred outside of Europe, including Canada and the United States.
When you place an order through the site, we will keep your order information for our records unless you ask us to delete it.
We may update this privacy policy from time to time to reflect changes to our practices or for other reasons.
If you have questions, complaints, or want more information about our privacy practices, please contact us by email at yell_but_cakes@hotmail.co.uk or by mail using the details provided.
15 High Street
Strerham
Ely Cambs
CB6 3JQ
Tel+ 44 01353 648270 Mob 07927 951938